With sales reaching just over $333,700 the 2021 Barossa Wine Auction season has beaten all previous records, achieving the highest sales result in the event’s 56-year history. Much of this success can be attributed to the bold move by Barossa Grape & Wine Association to include, for the first time,…

Barossa Wine – Barossa Grape & Wine Association

With 20 per cent of the global $350 billion wine market counterfeit, South Australia’s latest landing pad recipient, Cellr, is addressing the problem with world-first technology aimed at combatting fake wine and IP fraud.

This year’s limited release of the 2019 ‘The Creation’ Cabernet Sauvignon by Hentley Farm, exclusive to members, will use digital packaging technology powered by Cellr to deliver an art showcase.

In partnership with Cháteau Tanunda, Australian startup Cellr introduces its latest technology in digital labels, on wine bottles.

Today we’ve had our eyes opened to the promising future of NFC and how it can INNOVATE the way businesses approach branding, marketing, manufacturing, web de…

Discover 5 global startups & scaleups in this data-driven report & learn how their sensor embedded packaging solutions impact your business!

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The first of two live Barossa Wine Auctions at Chateau Tanunda in the Barossa yesterday saw enthusiastic bidding and record prices paid for some lots.

With sales reaching just over $333,700 the 2021 Barossa Wine Auction season has beaten all previous records, achieving the highest sales result in the event’s 56-year history. Much of this success can be attributed to the bold move by Barossa Grape & Wine Association to include, for the first time, …

To overcome Covid-19 travel restrictions, SA wine producer, Eight at the Gate, is using digital wine labels, enabled by Cellr’s NFC platform, to connect directly with the US market via consumers’ smar…

Wine tech company Cellr will be the technology partner with the Barossa Grape and Wine Association (BGWA) for its 2021 Barossa Wine Auction, the association says.

Digital marketing platform Cellr has been named technology partner for the 2021 Barossa Wine Auction, to deliver digital verification of provenance on all wines in the auction via near-field communica…

Australia’s top 100 wineries will have the opportunity to use digital wine labels to connect to consumers directly, as wine tech companies Cellr and Junovate team up for the packaging solution.

Australian wine tech companies Cellr and Junovate have partnered to support this year’s Top 100 wineries in their endeavour to connect directly with consumers through digital wine labelling. Top 100 wines have the opportunity to use digital “Top 100” wine labels powered by Cellr’s NFC (near-field co…

Malcolm Jolley talks to co-founder Chris Braine about the wine tech platform, Cellr… Chris Braine is a co-founder of Cellr, a start-up tech firm out of Perth, Australia that is poised to chan…

South Australian winetech company Cellr has announced its exclusive partnership with Australia’s most qualified wine authentication expert, Scott Evers, who will also be their new brand ambassador. Among a global list of auction houses and private clients in the fine wine space, Evers is the wine au…

A Perth-born technology start-up with a plan to put a lid on wine fraud globally has been lured to set up shop in Adelaide.

According to a report in The Advertiser, Perth-born tech start-up Cellr will receive $80,000 from the SA State Government to call Adelaide home as it attempts to cap wine fraud on a global scale. Cellr, co-founded by Chris Braine in 2016, will relocate to Lot Fourteen after being awarded the South A…

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The Australian startup is betting on the system to combat fraud—which, according to the company’s data, is close to $70 billion.

Australian startup says connected smart cap platform could help wine producers protect bottles from counterfeiting.

Global wine counterfeiting has become a massive headache leaving producers and their multi-national supply chain with an estimated $70 billion hangover.

By Dr Jens Goennemann, Managing Director, Advanced Manufacturing Growth Centre The wine industry is plagued by knockoffs. Piracy tactics range from mis-labelled bottles, over diluting of products to using similar-but-different brands – a glass of Benfolds, anyone? You can talk about “the sincerest f…

Australian startup, Cellr, has developed a wine bottle lid that aims to combat counterfeit wine and allows consumers to confirm a wine’s authenticity using (NFC) and (RFID)

An Australian manufacturer has developed the technology to combat the billion dollar counterfeit beverage trade.

An Australian tech startup is pitching wineries on a new smart bottle cap it says could help identify counterfeit wines, by transiting a ‘digital birth certificate’ to a smartphone app.

Australian startup Cellr has developed a wine bottle lid that aims to combat counterfeit wine. The company said it allows consumers to confirm a wine’s provenance, verify its producers, and access bra…

The counterfeit wine trade is now worth up to $70 billion globally, but a Perth company is hoping it can use tracking technology to help turn the tide against wine fraudsters.

An Australian company has developed an electronic solution embedded in bottle caps to provide wine authentication and other information to customers.

Australian company Cellr has developed anti-counterfeit technology for $350 billion-dollar wine industry.