2021 Barossa Wine Auction beats the odds to achieve all-time high! – Winetitles
With sales reaching just over $333,700 the 2021 Barossa Wine Auction season has beaten all previous records, achieving the highest sales result in the event’s 56-year history. Much of this success can be attributed to the bold move by Barossa Grape & Wine Association to include, for the first time,…
It’s official! The 2021 Barossa Wine Auction is the best yet! — Barossa Wine
Barossa Wine – Barossa Grape & Wine Association
World-first technology aimed at combatting counterfeiting
With 20 per cent of the global $350 billion wine market counterfeit, South Australia’s latest landing pad recipient, Cellr, is addressing the problem with world-first technology aimed at combatting fake wine and IP fraud.
Hentley Farm uses Cellr labels for art showcase – PKN Packaging News
This year’s limited release of the 2019 ‘The Creation’ Cabernet Sauvignon by Hentley Farm, exclusive to members, will use digital packaging technology powered by Cellr to deliver an art showcase.
From Barossa, with love – Startup News in WA, events, advice, podcasts and ecosystem
In partnership with Cháteau Tanunda, Australian startup Cellr introduces its latest technology in digital labels, on wine bottles.
NFC: a future for ECOMMERCE branding ? | YCTA podcast #56 [ft. Cellr]
Today we’ve had our eyes opened to the promising future of NFC and how it can INNOVATE the way businesses approach branding, marketing, manufacturing, web de…
Discover 5 Top Sensor Embedded Packaging Solutions
Discover 5 global startups & scaleups in this data-driven report & learn how their sensor embedded packaging solutions impact your business!
Fifty finalists announced for INCITE Awards | //Startup News
Ever wondered what working at CORE Innovation Hub is like? Now is your chance! Join us every second Wednesday for CORE Open House.
Barossa Resilience On Show At Auction – WBM Online
The first of two live Barossa Wine Auctions at Chateau Tanunda in the Barossa yesterday saw enthusiastic bidding and record prices paid for some lots.
2021 Barossa Wine Auction beats the odds to achieve all-time high! – Winetitles
With sales reaching just over $333,700 the 2021 Barossa Wine Auction season has beaten all previous records, achieving the highest sales result in the event’s 56-year history. Much of this success can be attributed to the bold move by Barossa Grape & Wine Association to include, for the first time, …
SA winery leverages Cellr to connect to US market – PKN Packaging News
To overcome Covid-19 travel restrictions, SA wine producer, Eight at the Gate, is using digital wine labels, enabled by Cellr’s NFC platform, to connect directly with the US market via consumers’ smar…
Cellr partners with Barossa Wine Auction – Food & Drink Business
Wine tech company Cellr will be the technology partner with the Barossa Grape and Wine Association (BGWA) for its 2021 Barossa Wine Auction, the association says.
Digital marketing platform Cellr has been named technology partner for the 2021 Barossa Wine Auction, to deliver digital verification of provenance on all wines in the auction via near-field communica…
Top 100 Aussie wines add digital labels – PKN Packaging News
Australia’s top 100 wineries will have the opportunity to use digital wine labels to connect to consumers directly, as wine tech companies Cellr and Junovate team up for the packaging solution.
Cellr partners with Junovate to enable Top 100 wineries to connect with consumers – Winetitles
Australian wine tech companies Cellr and Junovate have partnered to support this year’s Top 100 wineries in their endeavour to connect directly with consumers through digital wine labelling. Top 100 wines have the opportunity to use digital “Top 100” wine labels powered by Cellr’s NFC (near-field co…
Cellr Brings The Bottle Back Home
Malcolm Jolley talks to co-founder Chris Braine about the wine tech platform, Cellr… Chris Braine is a co-founder of Cellr, a start-up tech firm out of Perth, Australia that is poised to chan…
SA anti-counterfeit tech company Cellr backed by Australia’s top wine fraud expert – Winetitles
South Australian winetech company Cellr has announced its exclusive partnership with Australia’s most qualified wine authentication expert, Scott Evers, who will also be their new brand ambassador. Among a global list of auction houses and private clients in the fine wine space, Evers is the wine au…
WA wine tech firm gets cash to call SA home
A Perth-born technology start-up with a plan to put a lid on wine fraud globally has been lured to set up shop in Adelaide.
Cellr to call Adelaide home – Winetitles
According to a report in The Advertiser, Perth-born tech start-up Cellr will receive $80,000 from the SA State Government to call Adelaide home as it attempts to cap wine fraud on a global scale. Cellr, co-founded by Chris Braine in 2016, will relocate to Lot Fourteen after being awarded the South A…
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Cellr Invests in NFC RFID Platform to Thwart Wine Counterfeiting | RFID JOURNAL
The Australian startup is betting on the system to combat fraud—which, according to the company’s data, is close to $70 billion.
CellR launches smart caps to combat fake wines
Australian startup says connected smart cap platform could help wine producers protect bottles from counterfeiting.
Wine counterfeiters beware – Cosmos Magazine
Global wine counterfeiting has become a massive headache leaving producers and their multi-national supply chain with an estimated $70 billion hangover.
Thou shalt not steal | Australian Manufacturing Forum
By Dr Jens Goennemann, Managing Director, Advanced Manufacturing Growth Centre The wine industry is plagued by knockoffs. Piracy tactics range from mis-labelled bottles, over diluting of products to using similar-but-different brands – a glass of Benfolds, anyone? You can talk about “the sincerest f…
This smart bottle cap can detect fake wine
Australian startup, Cellr, has developed a wine bottle lid that aims to combat counterfeit wine and allows consumers to confirm a wine’s authenticity using (NFC) and (RFID)
New anti-counterfeit technology for the wine industry – National Liquor News
An Australian manufacturer has developed the technology to combat the billion dollar counterfeit beverage trade.
New smart bottle caps will help detect counterfeit wine
An Australian tech startup is pitching wineries on a new smart bottle cap it says could help identify counterfeit wines, by transiting a ‘digital birth certificate’ to a smartphone app.
Cellr aims to cap counterfeit wine – Food & Drink Business
Australian startup Cellr has developed a wine bottle lid that aims to combat counterfeit wine. The company said it allows consumers to confirm a wine’s provenance, verify its producers, and access bra…
‘Smart’ bottle caps the latest salvo to fight a $70 billion industry in counterfeit wine
The counterfeit wine trade is now worth up to $70 billion globally, but a Perth company is hoping it can use tracking technology to help turn the tide against wine fraudsters.
Australian-made IoT offering enables ‘digital birth certificates’ for wine throughout $350 billion global market | Australian Manufacturing Forum
An Australian company has developed an electronic solution embedded in bottle caps to provide wine authentication and other information to customers.
WA company launches anti-counterfeit wine technology
Australian company Cellr has developed anti-counterfeit technology for $350 billion-dollar wine industry.
Are you ready for the connected consumer
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Get in touch with us so you can see a demonstration of the Cellr customer engagement platform live in action